March 28, 2023

AR Selfie Experience App with Michael David Winery Case Study

Ad Partner

Makers & Allies is an award-winning design and branding studio that exclusively caters to the wine, craft, and spirits industries. As a creative design agency, they specialize in branding, packaging, advertising and interactive experiences.

They collaborate with clients to create innovative design solutions that resonate with their target audience. By focusing on strategy, design, and storytelling, Makers & Allies helps brands build a strong visual identity and make a lasting impact in the market.

Campaign for Michael David Winery

Michael David Winery, a Makers and Allies client, are creators of distinguished brands like Freakshow, Petite Petit, and Earthquake. Currently celebrating over 37 years as a bonded winery, Michael David Winery boasts more than 1,100 acres of vineyards in the Lodi Appellation.

Makers & Allies and DeepAR created an augmented reality app experience that allows consumers to unlock immersive AR face filters when scanning different Freakshow Wine labels.


The Freakshow Masquerade has been a resounding success with wide international media coverage and rated 4.8 stars on the App Store. The campaign has been featured online, above the line and on-label product marketing.

Why DeepAR?

Makers & Allies chose to partner with DeepAR on this project for the following reasons:

  • Best of breed image recognition and tracking technology
  • Powerful face tracking SDK with numerous features to create complete and high performance affects
  • Talented AR / 3D design team that could work to tight deadlines
  • Strong and on time app development skills
  • Simple to integrate SDK with great documentation 
  • A friendly, responsive and supportive Customer Success Team

To get the full Case Study and understand more about DeepAR's Ad Technology, get in touch with our AR Ads Solutions team.

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