We love AR, face-tracking and optimising things for mobile. We’ve been doing it for a few years and by focusing on great engineering and performance, we’ve built up a loyal base of customers and now power over 50 million users each month.
Today we’re thrilled to announce a partnership with one of the most innovative mobile ad networks — Teads — and the launch of Teads’ inRead AR, a new format that allows brands to leverage the power of augmented reality to create highly interactive and engaging advertising.
Teads will bring new AR experiences to market by leveraging its internal creative strategists and designers, and in partnership with DeepAR, a team of engineers and researchers from MIT, and 3D designers and animators with experience from Candy Crush and Dreamworks.
Through the partnership, Teads will use DeepAR’s unique AR and Face Tracking Ads SDK to enable Augmented Reality within a browser without the need of downloading an app.
Teads will launch this new format at the Cannes Lions Innovation festival and will showcase two demos created for Burger King and Ray Ban.
We see this as the first step to take amazing AR experiences that were previously relegated to native iOS and Android apps, and take them into a broader ecosystem of mobile ad networks, via unique technology, IP and performance optimisation from the team at DeepAR.